iGuzzini

iGuzzini has long been a specialist in serving the B2B market. With a rich heritage of delivering innovative lighting solutions to businesses and industries, iGuzzini has now embarked on an exciting new chapter by launching its B2C channel. This expansion into the consumer market necessitates a fresh approach to communication, and that's where PLUS Agency comes in.

As a trusted partner, PLUS Agency has joined forces with iGuzzini to develop a compelling B2C communication strategy that resonates with a wider audience. Our collaboration coincided with the celebration of National Women's Day, providing the perfect opportunity to create an empowering campaign that celebrates the strength and achievements of women.

In this endeavor, we had the privilege of collaborating with the esteemed haute couture hat queen, Lina Ma. Lina Ma's exceptional talent and passion for empowering women perfectly aligned with iGuzzini's vision. Together, we embarked on a creative journey to craft a campaign that would inspire and uplift women across the globe.