RoC

Introducing ROC, a trailblazing skincare brand that has undergone a remarkable transformation in the Chinese market. Following a strategic acquisition, ROC seized the opportunity to reimagine itself and carve a new identity that resonates with Chinese consumers.

As their trusted partner, PLUS played a pivotal role in rebuilding the brand from the ground up, culminating in the highly successful "Be That ROC Girl" campaign, which marked their triumphant rebranded launch.

With a deep understanding of the Chinese market and a passion for crafting compelling brand stories, PLUS collaborated closely with ROC to breathe new life into their skincare line. We embarked on an extensive rebranding journey, meticulously refining every aspect of the brand, from its visual identity to its core messaging.

The "Be That ROC Girl" campaign emerged as a powerful rallying cry, empowering women across China to embrace their individuality, confidence, and beauty. It celebrated the spirit of authenticity and self-expression, resonating deeply with ROC's target audience and capturing their hearts.